THE WHATSAPP PRIVACY BALLOON

The One Show 2024: 7 Short-lists + 1 Merit Award Brand-Side / In-House Out of Home
This year, white spy balloons were spotted flying in different places around the world. They were suspected of tracking people’s
phone calls and messages, therefore, invading their privacy. In response, WhatsApp, the world’s most private messaging app, took to the skies
to announce its commitment to protecting everyone’s privacy in a never seen before way, by launching: The Privacy Balloon.
Turning the same object that made people worry about their privacy, to one that protected it.